Brand Photography: Why It’s Important for your Website
Having cohesive, on-brand imagery for your website, aka brand photography, can be a powerful tool to help your business stand out from others and immediately connect with your target audience. Customers and potential clients like to buy from people they know/like/trust, so having impactful brand photography at your fingertips will help aid this connection, whether they are browsing your social media channels, Squarespace website or collateral.
One.
The Purpose of Brand Photography for Your Website
As mentioned above, brand photography can be a tool to quickly connect with your audience in a visual way. Brand photography and website copy go hand in hand when building out a custom Squarespace website, as the photography can quickly capture the audience's visual attention, while the copy can offer the storytelling component. Along with this, one of the main goals of brand photography for your website is to showcase the person, or in some cases, team behind your brand. From your personality, core values, vision and service offerings, these can be communicated visually through thoughtful brand imagery.
two.
What Types of Brand Photography are Needed for your Website
Each creative business is different, but whether you’re a wedding planner, interior designer, elopement photographer or PR agency, there are some common threads when planning your brand photography for your Squarespace website. Let’s walk through the key images to capture through a brand photoshoot.
Headshots
The most common brand photography type is the headshot. Now, many creative brands feel uncomfortable behind the camera, so working with a professional rand photographer is key here to ensure your outcome is something you’re happy with and that you enjoy the process. Especially with creative brands, there’s no need for a stuffy, traditional headshot – this is where you can let some of your brand personality shine through.
Action style imagery
Don’t worry, you won’t have your headshot plastered across your website, which is why behind-the-scenes or action shots come into play. These allow for storytelling to happen in an authentic, documentary way. For example: if you’re a florist, it may be imagery of you putting together an arrangement. Or if you’re an interior designer, it may be flat shots of fabric samples. These small elements and details really help visually connect the user with your style, vision and values. Not to mention, they are great for your Squarespace website, but also super versatile for your social media channels.
Portfolio Imagery
Having finished portfolio imagery for your Squarespace website is crucial to showcase the high quality service you provide. For example: if you’re an interior designer, you’ll want to work with an interior design photographer to capture your finished home/spaces. Or if you’re a wedding planner, you may be able to lean on past weddings and reach out to those photographers to get approval for imagery use. And if needed, you can always plan a styled shoot, or if you’re a brand or website designer lean on mock ups to visually showcase your service-based brand.
three.
Finding the Right Photographer for Your Brand Photoshoot
Maybe you’re ready to invest in brand photography for your Squarespace website, but you’re not sure where to look for a photographer who specializes in brand photography. First and foremost, you’ll want to decide if you want to work with someone local to your market, or if you’re open to flying out a photographer. Other things to consider is the photographer’s style. Are you wanting a classic, bespoke and high touch approach? Then maybe a film brand photographer would be good for your brand. Or maybe you want an edgy, documentary style photographer? Nailing down what feels appropriate to your brand will be helpful when finding the right photographer. And of course, I help my branding and Squarespace website design clients find the perfect fit if they’re needing support in finding a brand photographer in their market.
PS - if you’re local to Phoenix, Chloe Huls is an amazing documentary style photographer. And I have her to thank for Made by NF’s brand photography.
And if you’re looking for more ways to leverage your brand photography, be sure to check out this blog post dedicated to all the unique ways brand photography can be utilized.
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