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Frequently Asked Questions

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When can we get started?

Spots tend to fill up 1-3 months in advance, so I recommend reaching out to get a discovery call on the calendar. If we're a good fit, from there I'll send over the contract and deposit to secure your spot.

How does payment work?

To reserve a spot in my schedule, I require a signed contract and 50% deposit. The remaining balance is at the halfway point of the project. If you book both the branding and website package at the same time, I do offer the ability to split the payments into thirds.

How do we stay on track with our timeline?

I use Asana, a project management tool, for all my projects. This helps us stay on track, organize files, assets and feedback. And don't fret, if you're new to Asana, I've made a quick tutorial video to make you feel right at home.

Do you offer ongoing services?

Absolutely! I enjoy working with clients after we've wrapped up their brand identity or website, to help them carry their esthetics across multiple platforms and projects.



What is the brand identity process like?

The brand identity process is going to go much deeper than "just a logo." With video and/or phone calls and brand homework, we'll be set up to dive into your brand's values, mission and why. Everything I design comes back to your message and helps you align with your target audience.

I offer the one-concept approach, which will give you the very best option to amplify your brand's story. The first time you see your brand, it will be showcased as a full presentation that includes brand colors, fonts and even mock ups.

From there, we will refine to make it just right and launch!

But what if I need just a logo?

If you're coming for "just a logo" then Made by NF may not be the best fit for you. By building a full brand identity, you'll be able to make decisions like "what colors do I use on my site" or "what font do I use for my presentations." I'd love to discuss this topic further with you, and show you why a full brand identity can really propel your brand's footprint.

What industries have you done branding work for?

I've had the opportunity to work with an array of entrepreneurs to help them craft their brand identity. Alongside that, I've had experience in non-profit, healthcare, wellness, fashion and other service-based industries.


Website Design

What platform do you use?

I design all websites exclusively using Squarespace. I want to make sure my clients have a site that will serve them as their business grows. I take a custom approach by fully building out each site and offering strategic design along the way. The end result—a custom, branded site that will help tell your story and be your new online home you’re proud to share.

Do I need to move my domain to Squarespace?

This is 100% up to you. You can keep your domain where it is or transfer it over to Squarespace.

Will it be easy for me to update my site?

Absolutely! I do a recorded training session with every site launch. I'll show you an overview of your site, including uploading galleries, how to add a blog post or simply how to manage your images and update content.

Will my site be custom?

Yes! I use the foundation and functionality that Squarespace offers but create each site with unique features and custom CSS for a truly polished look.


Brand Photography

What if I'm not near your studio in Phoenix?

No problem! If I'm photography physical product, I'll have you ship the items to my studio. If you're needing more generic branded photos that feel like you, I can stage those as well. For example, if you offer a service, I can work to craft some imagery that would help you tell your story for your website, blog and social media. I'm always open for travel, so you can talk to me about a custom quote for that.

Do you have a background in photography styling?

I’ve got plenty of experience in photography styling from when I worked in the swimwear and fashion industries. I truly believe that the little details make up the photo and it’s important to make sure it looks just right.

When do I receive my photos?

The typical turnaround time for brand photos is within 2 weeks from the photoshoot date. This gives me enough time to cull through the photos, find the very best ones and make sure they're edited to meet brand standards.

Why should I invest in brand photos?

Your potential clients or customers want to have a personal connection with you and your brand. By layering in authentic, lifestyle and brand photography, this helps you tell your brand's story on your website, social media posts, blog posts and newsletters. Not to mention, if you'd be picked up for an editorial feature, you'll already have a set of high-res photos ready to go.


Ready to
start your project?