Strategic Ways to Utilize Your Brand Photography
Lifestyle brand photography is one of the most versatile investments you can make for your brand—big or small. If executed well, you can utilize your brand photography in a variety of ways. In this post, I’m just scratching the surface of different ways you can infuse your brand photography to make your business stand out.
Custom brand photography for your website can truly give your site a custom and elevated lookl. Usually a lifestyle photoshoot is scheduled when you first launch your site, but even adding new photos to a site you’ve had for a while can give it a breath of fresh air and add some newness for your audience without having to do a full website redesign.
Instead of scouring the web for stock photos that sort of go along with your brand, try creating a library of your own lifestyle branded photos. Over time, you’ll build this up and be able to pull from photos that are unique to you vs. relying on stock photography. You can even give the photos a fresh look by cropping them differently or adding an overlay and text to create more of a branded graphic style.
Investment Guides + Media Kits
If you’re a wedding planner, family photographer or life coach, you’re probably asked about your pricing frequently. Instead of sending over a boring PDF with pricing numbers, add in some personality by including some brand photos to your investment guide or media kit.
E-books + Downloadable PDFs
If you’re an e-book creator or creating a downloadable freebie for your website, don’t forget about infusing some of your brand photography into it. By doing so, it will elevate the look and feel of your PDF, while driving home your value to the viewer. They’ll think of your brand each and every time they open the file.
For local artisans, print collateral is a big item and one to really go the extra mile on. By harnessing beautiful, lifestyle photography you can help tell your brand’s story. A few of my favorite ways to showcase imagery: look books, thank you cards, care cards, as well as collateral for your wholesale clients.
If you need support with brand photography, I’d love to help! Reach out to learn more about my brand photography services.