Behind My Website Redesign

I’m excited to share my new website redesign for Made by NF. Each season I usually spend some time sprucing it up (adding in portfolio pieces, editing a section or two), but this summer I spent time digging into my site to create a fresh, purposeful and thoughtful approach.

This website redesign was a much needed step for my business, but it’s often hard to carve out time for yourself when you’re serving clients. I decided to dedicate time to my business while I took the Squarespace Mastermind led by Meg Summerfield. This 8 week intensive was such a great investment for many reasons—one of them being held responsible for handing in my “homework” each week AKA the development of my new custom Squarespace website.

Behind my Squarespace Website Redesign - Custom Squarespace Website Designer Made by NF
Are you ready for a Squarespace website redesign - Website Designer for Creatives - Made by NF

During the mastermind, we went through the steps from onboarding a client all the way to launch day. This helped me get another approach to the entire web design process, and I’m happy to say I’ve finessed my process. I also took this time to put my business through the entire process. From the website onboarding questionnaire, site map, style guide, mock ups and more—I wanted to get a feel for what my clients experience on their end and to make sure its a smooth and fun process.

I also took time to learn new skills to set my website apart from the typical Squarespace site design. From learning new CSS tricks to honing in on the tiny details, I’m thrilled with how the website turned out: minimal, purposeful and refined. One of my favorite details is the top navigation. It offers an elegant approach with an overlapping logo and beautiful two-tone navigation. I think it’s something that many of my future clients will want to add into their websites moving forward.

Since the Squarespace website redesign was happening, I wanted to make sure to really give it a fresh look with new brand photography. I’m so glad I took this extra step as I was able to visualize what photos I needed to help tell the story and I can also use these photos for social media and a variety of different avenues.

I’m eager to see how this new custom Squarespace website resonates with my audience and look forward to crafting curated, minimal Squarespace websites for my clients this fall.


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