Brown Color Story Exploration

It might be the slight change of season here in Phoenix, but I’ve been drawn more and more lately to the color brown. Think a dark cacao chocolate bar, a hot almond milk latte, crunchy leaves and brown textiles. Depending on how brown is used, it can make you feel cozy, welcomed, nurtured and even luxurious. Let’s dive into some color theory behind the color brown and how it could possibly be a match for your brand.

One.

Evoking Earthiness

For most people when they think of brown, earthiness, natural and eco-friendly may come to mind. Shades of brown can be a beautiful way to bring these values into your company. From adding brown to your color palette or sourcing images that have brown tones to it, it won’t be too hard to give that natural, earthy feel.

two.

Soothing Factor

Bringing browns into your color palette in softer, more light colors can give a welcoming, calming and soothing look and feel to your overall color scheme. Think sand, linen, desert and toffee if you’re looking to go a more soft, warm route.

three.

Luxe and Luxurious

If you’re looking to add richness, depth, timelessness to your brand go with deeper, darker and more bold brown colors. Adding a dark brown can give that luxurious feeling, as well as replace a typical, classic true black.

If you’re interested in learning the basics of color theory, make sure to head over to this blog post to dive in further to other colors.

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